Mass Markets · Home Services
Campaign Briefs

The brief that seeds every campaign

Structured intake, gap scoring, and an AI-improved brief — nothing generates downstream until the brief is solid.

Structured intake

Defined fields → gap scoring → AI-improved brief that seeds downstream work

Objective
Market
Product
Audience
Budget
Flight dates
Channels
Existing assets / context

The brief grades intake against a completeness checklist, asks questions to close gaps, and produces a structured brief with claim-risk screening — before any downstream module runs. Approving it unlocks the workspace.