Channel & Budget Optimizer
Where every dollar earns its place
Assumption-transparent channel mix + budget allocation with trade-offs and MMM-informed guidance. Approving it unlocks Creative & Copy.
Optimize the plan
Channel mix + budget allocation from the approved brief
The optimizer recommends a transparent, assumption-backed allocation across channels — with trade-offs, MMM-informed guidance, and a quality score. Approving it unlocks Creative Studio & Copy Generator.