Mass Markets · Home Services

Bounteous ✕ Constellation Energy

Polaris Campaign Intelligence

Account-level view across Mass Markets & Home Services · Q1 2026 data

Agents connected

Spend

$997,700

All channels, Q1

Enrollments

2,797

0.95% conv rate

Blended Cost / Enrollment

$357

CTR

0.63%

$3.37 CPC

The non-shopper campaign looks like a failure on the conversion dashboard. It isn't.

GA YouTube (Awareness) shows 0.22% conv rate / no cost-per-enrollment — but it reached 1.4M users at 3.5x frequency, 77% video completion, driving 4,900 landing-page views. Judged on awareness metrics, it's working.

See the awareness reframe

Campaign Health

Filter, sort, and act on every campaign workspace

56

Avg readiness

across 7 active

Show archived7 campaigns

A/C Protection Plan — Houston (RFP Sample)

Houston, TX · A/C Protection Plan

planningAwareness$500,000

Readiness breakdown

Brief completeness100

Audience confidence83

Budget assumption quality70

Creative claim-risk status40

Copy approval status25

Measurement plan completeness0

Polaris Demo — Ohio Fixed-Rate

Ohio · Fixed-Rate Electricity

planningConversion$200,000

Readiness breakdown

Brief completeness47

Audience confidence20

Budget assumption quality40

Creative claim-risk status40

Copy approval status25

Measurement plan completeness0

Polaris Demo — Dallas A/C

Dallas, TX · A/C Protection Plan

planningAwareness$300,000

Readiness breakdown

Brief completeness47

Audience confidence20

Budget assumption quality40

Creative claim-risk status100

Copy approval status25

Measurement plan completeness0

Home Services — HVAC Protection

Houston, TX · HVAC Service Plan

activeMid-funnel$120,000

Readiness breakdown

Brief completeness70

Audience confidence20

Budget assumption quality70

Creative claim-risk status40

Copy approval status25

Measurement plan completeness100

Connecticut Rate-Responsive

Connecticut · Fixed-Rate Electricity

needs actionConversion$90,000

Readiness breakdown

Brief completeness100

Audience confidence0

Budget assumption quality70

Creative claim-risk status60

Copy approval status25

Measurement plan completeness100

Georgia Fixed-Rate Acquisition

Georgia · Natural Gas Plans

activeConversion$450,000

Readiness breakdown

Brief completeness70

Audience confidence20

Budget assumption quality70

Creative claim-risk status100

Copy approval status100

Measurement plan completeness100

TX Non-Shopper Awareness

Texas · Fixed-Rate Electricity

activeAwareness$40,000

Readiness breakdown

Brief completeness70

Audience confidence20

Budget assumption quality70

Creative claim-risk status85

Copy approval status75

Measurement plan completeness100

Recent activity

Across all campaigns

Generated channel & budget allocation (API) · A/C Protection Plan — Houston (RFP Sample)

Jul 6, 2026

Generated channel & budget allocation (API) · A/C Protection Plan — Houston (RFP Sample)

Jun 23, 2026

Pulled 6 rows from Windsor.ai

Jun 23, 2026

Generated 4 copy variants (API · dual-model) · Polaris Demo — Dallas A/C

Jun 22, 2026

Generated campaign brief (API) · Polaris Demo — Dallas A/C

Jun 22, 2026

Generated 4 copy variants for CT rate-response · Connecticut Rate-Responsive

Jun 22, 2026

Awareness reframe applied to TX non-shopper · TX Non-Shopper Awareness

Jun 22, 2026

Claim-Risk Posture

Governed creative — the hardest thing to copy

Blocked

1

Flagged

1

Screened

100%

of live copy

Every copy + report line is screened for rate accuracy, comparative, savings, cross-state, FTC, and platform-policy risk before a human sees it.