DashboardStale / expired
Connecticut Rate-Responsive
Connecticut · Fixed-Rate Electricity · Mass Markets
Rate-responsive enrollment; messaging adapts to market rate changes.
Spend
$82,500
Enrollments
354
Cost / Enrollment
$233
CTR
0.76%
Campaign Workflow
Approve the brief to unlock the next stages — each gate enables what follows
Market & Audience Intelligence
Locked — requires brief approved
Channel & Budget Optimizer
Locked — requires brief approved
Creative Studio
Locked — requires channel & budget approved
Copy Generator
Locked — requires channel & budget approved
Insight & Recommendations
Locked — requires brief approved + performance data
61
ReadinessCampaign Readiness
Composite of six dimensions — what's ready to progress and what needs work
Brief completeness100
6/6 core fields + 1 source(s).
Audience confidence0
1 source(s), 1 stale (capped).
Budget assumption quality70
Budget set, 2 metric row(s).
Creative claim-risk status60
1 asset(s); 0 flagged, 1 blocked.
Copy approval status25
0/1 client-approved.
Measurement plan completeness100
Performance data present.
Sources
1 grounding this workspace
CT Rate Card (Jan 2026)
Rate Card
Creative
1 assets
Energy bills climbing in Connecticut?
BlockedInternal draft
Decision Trail
Auditable history for this campaign
Generated 4 copy variants for CT rate-response
3 variants advanced to Creative Director review.
Artifacts & versions
Generated briefs, market intel, budget plans & reports — newest first
CT awareness — rate-increase angle
copy variant · Jun 22, 2026
BlockedInternal draft