Dashboard
TX Non-Shopper Awareness
Texas · Fixed-Rate Electricity · Mass Markets
Raise awareness in non-shopper (high-income) audiences and drive LP visits.
Spend
$38,800
Enrollments
2
Cost / Enrollment
$19,400
CTR
0.63%
Campaign Workflow
Approve the brief to unlock the next stages — each gate enables what follows
Market & Audience Intelligence
Locked — requires brief approved
Channel & Budget Optimizer
Locked — requires brief approved
Creative Studio
Locked — requires channel & budget approved
Copy Generator
Locked — requires channel & budget approved
Insight & Recommendations
Locked — requires brief approved + performance data
71
ReadinessCampaign Readiness
Composite of six dimensions — what's ready to progress and what needs work
Brief completeness70
6/6 core fields + 0 source(s).
Audience confidence20
No grounding sources linked yet.
Budget assumption quality70
Budget set, 2 metric row(s).
Creative claim-risk status85
1 asset(s); 1 flagged, 0 blocked.
Copy approval status75
0/1 client-approved.
Measurement plan completeness100
Performance data present.
Sources
0 grounding this workspace
No sources linked.
Creative
1 assets
Texas, the choice is yours
FlaggedClient review
Decision Trail
Auditable history for this campaign
Awareness reframe applied to TX non-shopper
Awareness story added to client-ready report.
Artifacts & versions
Generated briefs, market intel, budget plans & reports — newest first
No artifacts yet — generate a brief, market intel, or budget plan (with persist) to version them here.